About True West Film Center

True West Film Center is a non-profit cultural organization that operates True West Cinemas and offers film and educational programs for the communities of Sonoma County. Based in downtown Healdsburg at its James Redford Campus, True West’s slate of annual events includes the Film Festival of Love held each summer, Fresh Takes Student Film Festival each spring, and the Benefit for True West in the fall. The organization is funded by the community it serves. 

True West Cinemas encompasses three movie theaters equipped with state of the art exhibition technology, luxury seating, and a wine list featuring wines exclusively from Dry Creek Valley, Russian River Valley, and Alexander Valley – AVAs that converge in Healdsburg. 

Within the first year of opening, True West Cinemas served nearly 40,000 people, far surpassing projections. During the same period, 1,000 Sonoma County students participated in True West educational programs. Other highlights include “An Almost Famous Evening” with filmmaker Cameron Crowe and journalist Ben Fong-Torres presented in partnership with T.O.W.N. Dinners, and 

A cornerstone of TWFC’s mission is to ensure equitable access to film and media arts education for historically underserved communities. We offer Spanish-language programming, discounted tickets for seniors and low-income residents, parent-friendly “Cine-baby” programming, and Sensory Sensitivity Screenings. With a commitment to fostering inclusion, TWFC partners with schools, nonprofits, and community groups to cultivate a welcoming, accessible space for all. 

True West Film Center was founded in 2014 as Alexander Valley Film Society, and has served North Sonoma County for 12 years with film programming, educational opportunities, and an annual film festival. The organization became True West Film Center in 2024 and opened its James Redford Campus and cinemas in 2025.