On Screen Advertising

Our Audience, Your Customers

With the opening of the Cinemas at TrueWest, we are delighted to introduce pre-show advertising and invite businessesto engage with an audience of activeconsumers while enjoying the top leisureactivity among U.S. adults – moviegoing.

Rates

Unit	Duration	Monthly Rate	Total Cost
10 sec	1 month	$400	$400
10 sec	3 months	$325	$975
10 sec	6 months	$250	$1500

20 sec	1 month	$800	$800
20 sec	1 month	$650	$1950
20 sec	6 months	$500	$3000

Terms

All ads play before every film and across all three theaters for the desired duration, appearing before a minimum of 100 screenings each month.
Available in units of 10 or 20 seconds.
Available for durations of 1, 3, or 6 months, which may be non-consecutive
Insertion fee: $80 / Artwork change fee: $65 (incurred each time new ad materials are submitted during the ad duration)
Materials are due two weeks before ads are scheduled to run.
Placement is based upon availability.
We will need ads in both of the following formats:
- Cinemascope: 2048 x 858 (Resolution in pixels)
- Standard: 1998 x 1080 (Resolution in pixels)

45,000

AUDIENCE MEMBERS PROJECTED WITHIN FIRST YEAR OF OPERATING

700%

7X GREATER RECALL RATES FROM ON-SCREEN ADS COMPARED OTHER MEDIA, INCLUDING TV.

From: Before the Movie

19

AVERAGE NUMBER OF MINUTES MOVIEGOERS ARRIVE TO THEATERS BEFORE SHOWTIME

From: NATO

76%

OF AMERICANS AGES 12-74 SAW AT LEAST ONE MOVIE IN A CINEMA IN 2024

From: Before the Movie

On Screen Advertising

45,000

700%

19

76%

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