True West Film Center is building a state-of-the-art complex in downtown Healdsburg. With three big-screen cinemas, education studios, and social spaces, our James Redford Campus will be a vibrant cultural destination in the heart of California’s wine country.
Opening this fall.
Our multi-year, $5.6 million capital campaign began in 2022, generating $4.32 million for the new center. We broke ground and began construction in September, 2024. In April, 2025, as construction continued, we launched Campaign to Open True West, a community fundraising drive that invites individuals and businesses to provide critical funding needed to bring the film center to life.
Donors to the campaign will receive name recognition on bricks placed at the threshold of the new cinemas, seats in the theaters, or pavers laid throughout the courtyard. Campaign to Open True West kicked off with a generous pledge from the Foley Family of Foley Family Wine and Spirits to match the first $100,000 raised within the first four weeks of the drive.
Please join us in bringing excellent film experiences to Sonoma County! Inventory is limited, so act quickly to purchase your brick, seat or paver. All gifts are 100% tax deductible.
Bricks: $500 each
Theater Seats: $2,500 each
Pavers: $5,000 each
For more information and to make a gift, check out the order form.
Please note that all commemorative bricks, pavers, and seats purchased after August 19, 2025, and before January 1, 2026, will be installed in February 2026.
Larger naming opportunities are also available. For details, please contact Executive Director Kathryn Philip.
February 10
July 29
Contract is signed with Eddinger. Construction is days away.
July 22
Building Permit issued by the City of Healdsburg.
July 2
Board approves revised drawings, budget, and contractor contract.
May 5
Staff announces an anonymous $1 million dollar donation in support of the new film center.
March 13
AVFilm announces it will become True West Film Center in summer 2024.
September
The Board decides to rebrand AVFilm to better reflect the vitality and reach of the organization.
April 1
Tours begin in the raw cinema space at 371 Healdsburg Ave.
December 7
The Board approves the film center project and the signing of leases.
March
Lease negotiations commence.
May
The new film center is seeded by AVFilm donors.
December
Staff identifies 371 Healdsburg Ave as an ideal option for a new cinema.
November
The landlord of the Raven Film Center decides that a movie theater is no longer wanted in the space.
September 20
Executive Director Kathryn Philip meets SF Giants Executive Alfonso Felder to discuss partnering on reopening the Raven Film
Center.
September 17
AVFilm convenes a group of community stakeholders to brainstorm about reopening the Raven Film Center.
July
The Raven Film Center closes due to COVID.
Our Belief
Sharing film experiences positively transforms individual lives and the broader community by generating joy, creating new understandings, and opening hearts and minds.
The Problem
Movie theaters, which are a primary communal space, have closed across the region, eliminating what had traditionally been a social hub. Adults are more divided and isolated than ever, and young people are reporting record levels of disconnection and poor mental health. The North Bay needs a center with a community gathering place for watching movies, and film & media arts education, a maker space for storytellers, and a setting where individuals of all ages can meet and connect.
How We Will Solve It
The new Film Center will greatly enhance life in the North Bay by connecting the community with movies and each other. Through film’s unique accessibility and power to unite and educate, we inspire people and stimulate dialogue. We enrich individual lives to invite a more inclusive, empathetic, and informed society.
Our Vision
The new Film Center will be an accessible center welcoming a richly diverse community for cinematic exploration. Through education, entertainment, and the support of artists, we will courageously challenge the status quo, lifting up and centering each unique voice.
Anonymous (4)
Jeff & Heidi Abramson
Bruce Abramson
Cecilia Absher & David A Katz
Renu Agrawal & David Weber
Kim & Gregory Alexander
Ann & Dale Amtower
Nancy Andrews
Pam & Larry Baer
Diane Bartleson
Maria Behan
Kimberly Bender
Cheryl Tuck-Bernstein
Ross Blanchard
Peter Block
Timothy Boettcher
Caroline Bontia & Kevin Coady
Virginie Boone
Jenness Brewer
Naomi Brilliant
Gail & Kris Brodie
Cee Brown & John Bjornen
Richard Burg
David & Diane Burnley
Ian Butcher
Nicole Buttitta Reid
Pat Callahan
Susan Campbell & John McKinney
Donna & Jaime Campoverde
Katy Cannon & Daniel Reeder
Dan Carroll & Stasia Obremskey
Kim & Mark Cheiken
Max Perr & Holly Christman
Steve Clark
Linda Clark
Margaret Clarson
Chris & Keena Clifford
Linda Clougherty
Andrea Cochran
Noah & Lorraine Cohen
Michiko Conklin
Kelly Conrad
Morrie & Joanne Conway
John Cooper
Cooper Family
Sashi & David Cousins
Debbie Crapeau
Nora Cregan & Al Pfeiffer
The Roadies
Jennifer Dana
Arvada Darnell & Cheryl Pike
Joan Dauria
EandM
Dragonfly Floral
Laura Derosier & Brad Simeral
Susan DeVico & Ed Matney
Dexter Family
Colibri Vineyard
Dolby Laboratories, Inc.
Karen Dotson
Trudy & William Drypolcher
Paul Duning
Betty Durso
Rob and Sandra Eaton
Jonathan Ebinder
Judy Edmonds & EJ Neil
Dobie Edmunds
C. Frederick & Dinna V. Eisenhart
Kerry & Andrew Elkind
Ann Elston & Larry Lossing
Michael Engler & Steven Sumser
Barbara Epstein
Dan & Sonja Erickson
Sena Erickson
Sandy Erickson & Erickson Fine Art Gallery, Inc.
Leslie & Todd Everett
Gina & Matt Fabiano
Renay Weissberger Fanelli
Alfonso & Tara Felder
Foley Family Charitable Foundation
Rob Forbes
Foundation For Global Sports Development
Monica Foyer
Kerry Francis & John Jimerson
Jacqueline Frank
Matthew & Barbara Frome
Norman & Judy Fujita
Raymond Gadbois
James Gallagher
Fay Gallus & Dr. Richard Sweet
William Gartner
Elaine Gibson
Robin Goble
Kodie Goodwin
Claudia Grebe
Beth Greenwald
Lisa Mirza Grotts
Jenny & Ken Grouf
Shana Eddy Grouf & Nick Grouf
Geri Hadley
Michael Hall
Susan Hamric
Josh & Marta Harding
Sherry Harkins & Shelley Gilbert
Fred Hartwick
Richard Hay, Jr.
Healdsburg Chamber & Stay Healdsburg
Healdsburg Phase II Partners
Gloria Hersch
Susan & Steve Hill
Barry Hoffner
The Hollander Family
Ray Holley & Lynn Woznicki
Janet Horton
Kathryn & Jack Howard
Jay Jeffers
Pam Jones & Steve Herskovitz
Lynda (Lexy) Jordan
Marc & Jeanie Kahn
Hillary & Michael Kambour
Zoey Kambour
Jeanne & Stephen Kearns
John Keker
Josh Keller
Ariel Kelley
Alan Kick & Stephen Sellick
Marshall & Pat Kilduff
Curt Kirschner & Nick Augustinos
John & Sheila Kitlen
Ibis Klimicek
Kay Kohler & Jeffrey Kupers
Laura Kramer & Steve Kent
Anita Kratka & Ken Szyndel
Jim Kuhner & Deacon Carpenter
Jim & Tami Lago
Barbara Lannin
Terry Leach
Linda LeBlanc
Larry Linden and Dana Wechsler Linden
Linden Family
Kim & John Lloyd
Liz Loebel
Lockridge Charitable Foundation
Alan Baker & Serena Lourie of Cartograph Wines
Marcia Lucas
Michael Lumpkin & Mark Page
Phyllis Lusher
Jack Lynch & Tom Carlisle
Greg Lynn & Glenn Risso
Susan Macaluso
Nancy Madarus
Tietz Family Foundation
Kristen Madsen & Rob Senn
Cecily & David Majerus
Ingrid Maltrud
Fay Mark & Russ Irwin
Jonathan Marlow
A.P. Marsten & Janet Marsten
Denny Martin
Scott Martindale
Wren Hop Vineyards
David & Donna McFetridge
Elizabeth Mclachlan
Kevin & Rosemary McNeely
Max McNeely
Michelle Mercer & Bruce Golden
The Merriam Family
Winky & David Merrill
Carl Milfeit
Jeff & Veena Mitchell
Wendy Mogel & Michael Tolkin
Windsor Healdsburg Mortuary & Crematory
David & Leslie Moreland
Care Morgenstern
Cristina & Robert Morris
Kathleen Mullen
Lynne Murphy & Richard Hay
The Murray & Brown Families
Betsy & Bill Nachbauer
Roger Nelson
Denise Nelson
Susan Lisa Winblad Nelson
Mary & Scott Newman
Anne Himmelstein & Turner Newton
Frank Nolan & Tom Berry
Fiona Macdonald & Morris Nord
Carol Kubes Novak
Matthew O’Haren
Claire O’Neill
David Odato
Jim & Sharon Olson
Sandi & Tom Passalacqua
Alan Aurich & Jonathan Pearlman
Larissa Pendergraft
John Perkins
Raymond Eugene Pesce
Kathryn Philip
Poseley Family
Debbie Potmesil
Mary M. Prchal
Paul & Melinda Pressler
Barbara Rankin
Charles Rauch
Barb Recchia
Lydia Revelos
Renn Rhodes & Marty Roberts
Lisa & Michael Rhodes
Allen F. Roberts
Veronica Rodriguez
Ari Rosen
Karla Rosen
Rotary Club of Healdsburg
Jeff Rowland
Steven & Vicki Saber
Randy Schai & Sarah Miller
Michael Scheu
Jeffrey Schlesinger & Isis Moussa
Gregg & Greta Schoenberg
Eric Schwartz & Magda Wesslund
Lauren Scott
Tim McDonald & Bob Scott
Viola Scurto Delameter
Connie Sears
Memorial Beach Veterinary Hospital
Bonnie Jean Shelton
Merritt and Pamela Sher Fund
Andy Shrader
Judith Sim & Ian Burns
Renée Simi
Eric & Nick Small
Sonoma County Board of Supervisors
Jan & Brent Stanley
Mary Stayner
Tracy Stevens
Gayle Okumura Sullivan – Healdsburg Jazz
Summit State Bank
Tricia Tanoury
Michael Tchao & David Mertens
Tellez Family Vineyard/Kirsten & Steve Tellez
Mark Thayer & Jean Herschede
Carrie Thomas
Rob Tufel & Michael Sasso
Little Saint
Shoshana Ungerleider
Laura Vallejo
The Vernon Family
The Von Hirtz Family
James Douglas Walters
Marcus Ward
Brian Watanabe
Jon Taylor & Peter Waterloo
Sarah Weidman
Jade Weymouth
Connie White
Joseph Wiedman & Eric Chamberlain
Glenn Williamson & Kurt Birusingh
Martin & Ruth Wilson
Mickey Wilson
Dr. Carolyn Wright & Mr. Richard Lapping
Kristin Yetto
Yoga on Center
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