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Alexander Valley Film Society Launches Media Arts Toolkit For Educators in Sonoma County

Contact: Kathryn Hecht, ka***********@tr****************.org, 707.893.7150


Cloverdale, CA (July 28, 2020) – AVFilm launched a new media arts toolkit for educators in Sonoma County on Tuesday, July 28, 2020. The toolkit is the latest development of the Full Circle Cinema program, an effort to bridge the gap of media arts literacy and video skills training for students in Sonoma County.

Teachers can access the toolkit through the AVFS website. With this kit, teachers can integrate media arts education into core classes to leverage existing curricula or take advantage of standalone classes designed to enhance class projects. It also serves as a one-stop-shop of self-directed resources for media literacy and video skills training. Each of these components is ranked “introductory,” “intermediate,” and “deep dive.”

“The Full Circle Cinema toolkit for teachers is something we worked toward for years,” said Joe Dobbins, an educator and member of the AVF Educational Committee. “By giving teachers these tools, we can help make it easier for them to incorporate this critical work into their classrooms. Plus, the online solutions we assembled have never been more important.”

AVF’s educational efforts are generously underwritten by Creative Sonoma, the California Arts Council, Walter Gendell & Jack Fitzsimmons, Bob Scott & Tim McDonald, and numerous private donors.

To explore the toolkit, please visit

About True West Film Center

True West Film Center began in 2015 when film lovers in Cloverdale and Healdsburg came together with a goal of bringing the rural North Bay more access to cinema arts events and education. The first True West Film Festival–known then as AVFest–featured 24 films across four days on four screens in two cities. With a mission to bring the transformative power of cinema to Northern California, True West Film Center removes barriers to film and media arts. Since its origin, True West Film Center has exhibited more than 600 films and now serves more than 5,000 people, 1,000 public school students, and 600 lifelong learners through year-round educational and cultural programming. For more information, visit

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